THE IMPACT OF SOCIAL MEDIA ON THE ACCEPTANCE OF THE COVID-19 VACCINE NIGERIA

THE IMPACT OF SOCIAL MEDIA ON THE ACCEPTANCE OF THE COVID-19 VACCINE NIGERIA

ABSTRACT

This study was carried out to assess the impact of social media on the acceptance of the covid-19 vaccine in Taraba State Nigeria. Specifically, the study determined the level of impact social media has on the acceptance of the covid-19 vaccine in Taraba State Nigeria, examined whether social media has influenced the acceptance of covid-19 vaccine in Taraba State Nigeria positively or negatively, examined the various type of social media apps accessed in Taraba State Nigeria, and determined how often COVID-19 information is passed through the social media. The study employed the survey descriptive research design. A total of 77 responses were validated from the survey. The study adopted user and gratification theory, social responsibility theory and the Agenda Setting theory. From the responses obtained and analysed, the findings revealed that the level of impact social media on the acceptance of the covid-19 vaccine in Taraba State Nigeria is very high. Furthermore, social media influenced the acceptance of covid-19 vaccine in Taraba State Nigeria positively. The study recommend that efficient use of social media in covid 19 information has proven to be effective. Hence, governments should adopt the use of social media in the use of covid 19 vaccination. More social media should be adequately regulated in regards to covid 19 vaccination information so as to positively influence the populace.

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